The AMA journey follows a
structured, practical progression that mirrors the customer journey, helping account managers move from insight to impact:
- Think strategically — understand customer purpose, pressures, and priorities that shape decisions.
- Engage effectively — identify and influence the right stakeholders across the customer ecosystem.
- Co-create impact — connect insights to solutions that drive measurable customer and business impact.
- Collaborate across teams — align internal resources and functions around shared account goals.
Every participant leaves with a practical toolkit, a stronger mindset, and the ability to accelerate customer impact.